Innovation Insights with Discovery Networks

With the rise of a new generation of consumers, innovation in media is playing a vital role. The world is moving at such a pace that media companies can't afford not to innovate. With access to more choice across the marketplace, millennials are more unforgiving towards companies that fail to innovate.
So how companies like Discovery manage to stay ahead of the game and thrive in this competitive market?

Indre Kulakauskaite
by Indre Kulakauskaite

Innovation is more than just a process, it is a change of a mindset. Specifically in the way how people think about their organisations. It is the ability to see the gaps and always ask a question – how is it possible to do something better.

We met with Jamie Cooke and Oxana Yanushkovskaya to find out what does innovation mean for them and how it is shaping media landscape. We also spoke about the ever changing role of a business leader and how it has evolved over the last few decades.

Watch this video to also find out Jamie’s and Oxana’s top tips and advises for successful corporate innovation.

If you enjoy this video, subscribe to our youtube channel and be the first one to find out about our future interviews with other global innovation thought leaders.

Also in the series:

Innovation Insights with Bruce Daisley from Twitter

Innovation Insights with Roland Harwood from 100%Open

Innovation Insights with David Fowler from PwC

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