The story of Innovation: Generating and capturing ideas
Meet Jonny Fisher, our Head of Global Enterprise Accounts here at Idea Drop. Jonny is an experienced strategy and innovation expert. He consults globally with a wide range of fortune 500 organisations across a broad range of sectors, helping them plan, execute and measure transformational innovation programmes.
Innovation can sometimes be perceived as a challenging and risky activity as there is a lot of guessing, experimenting and failing involved in the process. But the best way to take the confusion and uncertainty out of the way is by breaking down the process into steps and bringing clarity in what happens at each stage.
In this short video, Jonny explains the most common mistakes when it comes to the first stage of an innovation lifecycle and how to maximise the value of an ideation phase, which is typically at the top of the funnel.
March 23, 2018