Creative problem solving at the Innovation Breakfast

Explore new ways to find solutions with our workshop - Innovation Breakfast: From Flash To Bang. Learn all about the event and our special creative problem solving technique below.

Joe Brindle
by Joe Brindle
creative problem-solving

Creativity is all about finding new ways to look at things. When we step outside of what we already know, we need to draw on abstract associations to make sense of our new environment. Often, this leads to new insights, new ideas and new solutions to problems that we couldn’t have seen before. That’s the foundation of creative problem solving.

We’ll be exploring creative problem solving and the different ways it can help your business at our new Innovation Breakfast workshop on Wednesday, the 6th of March. Let’s take a closer look at this fascinating innovation approach in more detail.

What is creative problem-solving?

Simply put, creative problem solving (CPS) is the mental process of finding a brand-new solution to a specific problem. Unlike other forms of creativity, which mostly include abstract reasoning or generalised brainstorming, CPS works with clearly defined, finite problems to generate novel solutions. It can be an extremely productive process whilst also being a lot of fun.

In practice, CPS often uses creative elements to represent problems and help users step outside their normal ways of working. For example, practitioners might use images, sculptures, music or other creative materials to build a picture of a problem they’re trying to solve. As they work, the elements they use take on new meanings and give abstract insight into potential real-world solutions.

To make CPS work, your problem needs to be specific and tangible. General questions like ‘how do we innovate effectively’ are too nebulous to inspire practical solutions. Let’s take a deeper look at the process.

How do we do it?

At the Innovation Breakfast, we’ll be using a very special toolkit for our CPS workshop – LEGO® bricks!

LEGO is the perfect medium for creative problem solving. It’s both physical and mimetic, activating both visual and kinesthetic parts of the brain as you build representations of your challenges. The Serious Play toolkit also offers a questions framework for businesses to probe the challenges they face as a team, providing a catalyst for discussion and solutions-focussed thinking.

Led by Jason Dunning – co-founder of DWF consulting – the workshop will present a deep dive into effective problem finding and definition before asking participants to build their own Lego problem models. The quirky LEGO pieces and sets don’t always provide a perfect visual representation of a problem, so we’ll be relying on abstract thinking and creative reasoning to bring our business challenges to life. It’s these new ways of seeing that will help us to think of novel solutions that can drive real change in our businesses.

If you’re looking for new ways to solve problems in your business, RSVP to the Innovation Breakfast by clicking here. The workshop is completely free and takes place at the DWF Office at the address below. Attendees will be enjoying a breathtaking view from the Walkie Talkie building.

DWF London,
20 Fenchurch Street,

The workshop runs from 08.30 until 12:00 on the 6th March and there will be breakfast provided. We’re looking forward to seeing you there!

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