Innovation Breakfast: Strategic communication in change management

3rd July

Date and time

Wednesday 3rd July, 2019

8:30 - 11:00


  • Finsbury Dials
  • 20 Finsbury St
  • London
  • EC2Y 9AQ

Idea Drop’s London Innovation Breakfasts are an innovation-focused series of events bringing together expert keynote speakers and innovation thought leaders to share insight, knowledge and experience on innovation and best practice.

The paradox with innovation is that innovation management processes and systems need to continually evolve and innovative themselves. In our programme of breakfast sessions, our goal is always to identify issues, discuss opportunities and empower every attendee to improve their innovation processes and approach to idea management.

Our innovation breakfasts are delivered with selected partners at exciting locations across London through the year. You’ll be in great company too: senior decision makers and innovation leaders from some of the world’s smartest companies regularly attend including Arriva Trains, Barclays, Metropolitan Police, Virgin, EY, PwC, Hotel Chocolat, Waitrose, Royal Mail, Vodafone, Anglo American, Premier Inn, M&C Saatchi, NatWest Bank and many more.

Strategic communication in change management

Change in business is inevitable. However, the outcome of it is nearly always uncertain. There are many reasons why change initiatives fail in businesses but McKinsey & Company’s The Inconvenient Truth About Change Management report states that 70% of innovation initiatives fail because of employee attitude and leadership behaviour. This number directly illustrates the fact that people just fundamentally don’t like change. It also gives us hope that we can increase the rate of successful change initiatives if we fix internal company communication issues and if we can evolve employees’ attitude towards change.

Communication is a key driver of encouraging change and engaged employees make this more successful. That’s why companies should invest time, money and effort in creating a strong communication plan in order to foster innovation.

In this event, we will be discussing the main key strategies of how change should be communicated, what steps should be taken in order to ensure that all employees feel onboard, engaged and empowered.

Key takeaways and learnings of the session:

  • How leaders can communicate the change better
  • Why and how communication should be tailored and personalized for each stakeholder
  • How can leaders measure and analyse if their communication plan is performing as expected
  • What are the key steps of creating a communication plan

Who is it for:

  • C-suite execs including CIOs, CEOs, COOs and Innovation Directors.
  • Heads of corporate communications, HR and continuous improvement.


8:30 Registration, breakfast and networking

9:00 Owen Hunnam, CEO, Idea Drop

9:20 Rob Houghton, CIO, Post Office

9:40 Speaker TBC

10:00 Q&A

11:00 Event Close


  • Rob Houghton
    Post Office

Rob is a seasoned Transformation Director and CIO focused on digital, operations and change delivery. He joined Post Office over 2 years ago and his current role is Group CIO and Change Director. Within this, he have responsibility the strategic portfolio office, change and IT delivery across the business and all of IT service, security and operations. For the past 12 months, Houghton and his team have been transforming the way that Post Office works, from customer contact to back office – treating APIs as key IT building blocks, improving flexibility and security by moving data to the cloud, innovating and reusing ideas and applications, and working within the organisation to influence a think digital culture. Business innovation teams and IT have worked collaboratively, introducing hackathons to innovate and showcase speed of development of mobile apps to make it easier for customers to access a wide range of services. The team are also using leading edge low code development tools which has accelerated app development. Device-agnostic thin-client technology is being developed for Post Office branches, delivering multichannel customer journeys in the key area of mails services. Driving digital transformation has

  • Owen Hunnam
    Idea Drop

A serial entrepreneur and a co-founder of Idea Drop, Owen has an extensive experience and knowledge in digital technology; business development and relationship management; agile innovation management and embedding innovation culture within large organisations. Owen is working with global F500 companies and helps them to harness the collective intelligence of their employees.