Innovation maturity and corporate culture: how much do you need to change?

Whether you're an innovation newbie or an experienced champion, it's hard to know exactly where you are unless you check. Learn all about innovation maturity and how it can help you model better ways of working.

Indre Kulakauskaite
by Indre Kulakauskaite
innovation maturity assesment

Here at Idea Drop, we’ve been busy preparing for the exciting Public Sector Innovation Summit coming up on the 18th of June. One of our fantastic speakers – Martin Wilson, Innovation Lead at Enlighten Training – is focussing his talk on innovation maturity and the ways in which you can measure your organisation’s innovation culture level.

One of the challenges we face during our client on boarding process is that many businesses lack the architecture needed to understand existing innovation processes within their own businesses. Some businesses overestimate the quality of their innovation culture, whereas many more actually underestimate the amount of innovation happening in their businesses. Without knowing where they are right now, it’s almost impossible for businesses to model the steps they need to take in order to drive their innovation culture forward.

That’s why we’ve dedicated this week’s post to highlighting the importance of innovation maturity. Read on to discover a few great ways of figuring out how much your business needs to change. If you like what you see, make sure you RSVP to the event on the 18th.

Measuring innovation maturity

The measuring stick for innovation maturity will differ from industry to industry and business model to business model. However, this isn’t a question of subjective personal standards. There is a very real, if fairly abstract, measure of how mature your innovation culture is, and that measure is embedded in the relationship between your business offering and your competitors’.

Capturing these more abstract ideas can be complex. In our experience, however, it’s possible to sum up innovation maturity under ten key themes. They function as a fantastic framework for both quick estimations and thorough analyses of your organisation’s innovation culture:

LeadershipInnovation at my company is sponsored and promoted by senior management.

OpennessMy organisation has a universal platform where anybody can share ideas.

ResourcesMy team has the time, space and information they need to be creative.

DeliveryWe regularly move innovative projects through a dedicated project development architecture.

Responsibility I know who is responsible for driving innovation in my organisation.

CommunicationThe team at large has a shared vocabulary around innovation.

EmbeddednessInnovation is a crucial part of my organisation’s core business strategy.

DataWe have set, and regularly exceed, key innovation performance indicators.

StructureMy organisation’s business model is more innovative than our competitors’.

GratitudeI always feel that new ideas are valued and considered carefully by management.

For a quick assessment of your innovation maturity, assign a number out of ten to each of these key themes based on how far you agree with each statement. Add them all up to give your organisation an innovation maturity score out of one hundred.

For large companies, these themes can be used as categories for an in-depth assessment of your innovative architecture. Thorough competitor analysis can help you benchmark your current innovation progress against other thought leaders in your market. With a detailed grasp of your current innovation maturity level, you’ll have a clearer idea of the steps you need to take to outpace them.

Don’t forget to RSVP to the Public Sector Innovation Summit. It’s your chance to learn even more about innovation maturity and culture.

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