Research from Mckinsey & Co reveals that more than 70% of senior executives believe innovation will be one of the top three drivers for their business growth in the next 3-5 years. However, the same research also shows that 65% of leaders are not confident about their decisions when it comes to innovation. So there is an obvious gap between leadership and the innovation process.
In this exclusive Idea Drop white paper, we bridge this gap by outlining the key tasks that senior management must execute throughout their innovation projects to ensure maximum commercial impact and success.
Download this white paper to discover what leaders must do to drive and action innovation and realise the full potential of their business.
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